:root{
  --cream:#FAF7F2;
  --ink:#1E1E1E;
  --orange:#E65A1D; /* brand burnt orange */
  --orange-ink:#C64C17;
  --muted:#6F6B65;
  --card:#FFFFFF;
  --ring: rgba(230,90,29,.25);
}

*{box-sizing:border-box}
html,body{margin:0;padding:0;background:var(--cream);color:var(--ink);font-family:Manrope,system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;line-height:1.5}
em{font-family:'Playfair Display',serif;font-style:normal}
.container{max-width:1100px;margin:0 auto;padding:24px}
.header{display:flex;align-items:center;justify-content:space-between;position:sticky;top:0;background:linear-gradient(to bottom, rgba(250,247,242,0.95), rgba(250,247,242,0.8));backdrop-filter:saturate(180%) blur(6px);z-index:10}
.brand{display:flex;align-items:center;gap:10px;font-weight:700;letter-spacing:.08em}
.brand .mark{font-size:20px}
.brand .wordmark{font-size:18px}
.nav a{color:var(--ink);text-decoration:none;margin-left:18px}
.nav a:hover{color:var(--orange)}

.hero{display:grid;grid-template-columns:1.15fr .85fr;gap:28px;align-items:center;padding-top:40px;padding-bottom:24px}
.hero h1{font-size:44px;line-height:1.1;margin:0 0 10px}
.sub{color:var(--muted);max-width:50ch;margin:0 0 18px}
.cta-row{display:flex;gap:12px;margin:18px 0 6px}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:12px 18px;border-radius:100px;border:1px solid var(--orange);text-decoration:none;font-weight:700}
.btn.primary{background:linear-gradient(180deg,var(--orange),#ff7a3a);color:white;border:none;box-shadow:0 6px 20px var(--ring)}
.btn.ghost{background:transparent;color:var(--orange)}
.btn:hover{transform:translateY(-1px)}
.bullets{list-style:none;padding:0;margin:14px 0 0;color:var(--muted)}
.bullets li{margin:4px 0}

.hero-media .media-card{background:var(--card);border-radius:16px;box-shadow:0 10px 30px rgba(0,0,0,.06);padding:16px;border:1px solid #eee}
.media-placeholder{height:340px;border-radius:12px;border:2px dashed #ddd;color:#aaa;display:flex;align-items:center;justify-content:center;font-size:14px}

.how h2,.scale h2,.story h2,.join h2{font-size:32px;margin:4px 0 14px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.step{background:var(--card);border:1px solid #eee;border-radius:14px;padding:16px}
.icon{width:40px;height:40px;border-radius:50%;display:flex;align-items:center;justify-content:center;background:#fff0e9;color:var(--orange);font-weight:700;margin-bottom:8px;border:1px solid #ffd9c7}

.scale .tag{color:var(--muted);margin-top:-6px;margin-bottom:14px}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.tier{background:var(--card);border:1px solid #eee;border-radius:14px;padding:16px;display:flex;flex-direction:column;gap:6px}
.icons{display:flex;gap:8px}
.mush{width:26px;height:26px;fill:var(--orange)}
.disclaimer{color:var(--muted);font-size:12px;margin-top:10px}

.story-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:18px}
.card{background:var(--card);border:1px solid #eee;border-radius:14px;padding:16px}
.pillars{list-style:disc;margin-left:18px;color:var(--muted)}

.join .signup{display:flex;gap:10px;margin-top:14px}
.join input{flex:1;padding:12px 14px;border-radius:10px;border:1px solid #ddd;outline:none}
.join input:focus{border-color:var(--orange);box-shadow:0 0 0 4px var(--ring)}
.smallprint{color:var(--muted);font-size:12px;margin-top:8px}

.footer{display:flex;align-items:center;justify-content:space-between;border-top:1px solid #eee;margin-top:24px;padding-top:16px}
.footer .links a{color:var(--muted);text-decoration:none}
.footer .links a:hover{color:var(--orange)}

@media (max-width: 960px){
  .hero{grid-template-columns:1fr}
  .steps,.tiers,.story-grid{grid-template-columns:1fr}
  .media-placeholder{height:240px}
}